Filmy Box combat music piracy with the launch ‘24 Hours Gupchup’


BIG Digital
, the Content and Digital solutions arm of Reliance Broadcast Network Limited and Filmy BOX Music which recently extended their reach to digital music release comes with another major music launch of a movie called ‘24 Hours Gupchup’. The movie is based on music piracy and highlights the plight of the music industry.

Music industry is hit by the piracy bug which is affecting the industry and music talents on a large scale. Keeping this thought in mind, BIG Digital and Filmy Box have taken this initiative of creating awareness against piracy and to start digitizing the tracks as it helps the industry to grow rapidly.

The launch of the music album was graced by India’s renowned and preeminent singers like Shaan, Sukhwinder Singh, and celebrities like Shakti Kapoor, Ashish Choudhary, Gracy Singh, Sherlyn Chopra, Ravi Kissen amongst others. The launch also saw breathtaking performances by Sukhwinder Singh.

The album has beautiful variation right from electrifying rock to melodious romantic to groovy item song numbers composed by prominent music director Aadesh Shrivastav and written by popular lyricist Dev Kohli and Sameer. The romantic number “Love me oh baby” sung by talented Ujjaini Mukherjee soothes the heart strings and takes the listeners to a romantic world of love and passion. Whereas in an era where “Munnis” and “Sheilas” raunchiness has rocked the charts, the catchy and upbeat Item number “Paijaniya” by Aadesh Shrivastava and Ishita Sharma makes an impeccable impact.

Now, that you’ve been mesmerized into a state of trance it’s time to groove with some foot tapping rock music. For all the rock lovers ya ya hippi hippi” and “ya ya hippi hippi remix” sung by Sukhwinder Singh – Shraddha Pandit and 24 hours gupchup gupchup” sung by Shaan that will take back the listeners to the good old rock days.

Commenting on the album, Mr. Soumen Choudhury, Business Head, 92.7 BIG FM & BIG Digital says, “Music piracy has been one of the biggest obstacle that the industry is facing, BIG Digital has taken this step forward by creating awareness of the cause and helping the industry in the smallest way possible. It gives us great pleasure of launching the music album of ‘24 Hours Gupchup’ which is based on music piracy and highlights the plight of the music industry. Thus, it is a proud moment for us at BIG Digital to launch music album and digitalize their tracks as it help the industry to reach greater heights.”

Commenting on the album, Narendra Singh, CEO, Filmy BOX Music says, “With the release of ‘24 hours Gupchup’ we serve listeners with the melodious sound tracks, so as to prove our quality as well as perseverance towards serving our listeners and also provides with the guarantee of serving them with the entertaining music compositions in the future.”